Aussie Mcdonald’s rebrand as ‘Macca’s’

At last, something goes our way.

It has been common for Aussie businesses to try to 'Americanise' the way of life down under. Buying our companies, changing our language.Now an American food chain has adopted an Australianism

McDonalds has become an overnight local hero, for recognising a difference between the locals and the their homeland

McDonalds will adopt the name locals have used for decades, changing their name to “Maccas”, even if it is a short term test run.

A common habit in Aussie speak is to change names. A girl named Sharon will be called “Shazza” by her mates. A boy named Barry is called “Bazza “ by his mates. Football is called “Footie”. Sandwiches are called “ Sangas”

“What better way to show Aussies how proud we are to be a part of the Australian community than by changing our store signs to the name the community has given us?” said a spokesman

According to Queensland journalist Paul Bleakley McDonald’s is regularly referred to by the nickname ‘Mickey D’s’ in the United States of America. Australia is the only nation in the world that uses the shortened form ‘Maccas’ in significant numbers. Market research undertaken by McDonald’s Australia states that 55% of Australians claim to regularly refer to the business by its colloquial name, provoking the decision to rebrand some of their restaurants over the summer period.